Subscription-Only · Annual Billing · 30% Partner Margin
Build ₹405+ Lakhs Partner Revenue
on Pure Recurring Subscriptions
10,000+
Kerala Market TAM
5
Products
30%
Partner Margin
Annual
Billing Cycle
85%
YOY Retention
1,600
Unique Customers (3 Yrs)
⚡ Live ROI Calculator
Change account targets for any year — all projections update instantly.
Default: 100 accounts
Default: 500 accounts
Default: 1,000 accounts
₹62,00,904
Year 1 Total ACV
₹3,62,75,288
Year 2 Total ACV
₹9,28,27,533
Year 3 Total ACV
₹3,16,61,072
3-Year Net Profit
Product Pricing
Subscription Pricing by Product
All prices are monthly subscription (billed annually). Partner earns 30% of the annual contract value collected upfront.
| Product | Monthly Subscription Price (₹) | Annual Contract Value (₹) — 12× | Partner Earns (30%) Per Account/Year | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Module | Standard | Premium | Enterprise | Standard | Premium | Enterprise | Std | Prem | Ent |
|
Inventory
Stock, Barcoding, Purchase, AI Chat
|
₹999 | ₹1,999 | ₹2,999 | ₹11,988 | ₹23,988 | ₹35,988 | ₹3,596 | ₹7,196 | ₹10,796 |
|
POS Engine
GST Billing, Payments, Estimations, Orders
|
₹1,399 | ₹2,499 | ₹3,999 | ₹16,788 | ₹29,988 | ₹47,988 | ₹5,036 | ₹8,996 | ₹14,396 |
|
CRM
Leads, Savings Chit, Campaigns, Loyalty
|
₹1,399 | ₹2,499 | ₹3,999 | ₹16,788 | ₹29,988 | ₹47,988 | ₹5,036 | ₹8,996 | ₹14,396 |
|
E-Commerce
Website / Android App / iOS App + Marketplace
|
₹999 | ₹2,999 | ₹4,999 | ₹11,988 | ₹35,988 | ₹59,988 | ₹3,596 | ₹10,796 | ₹17,996 |
|
RFID
Stock Audit, IoT Trays, Smart Audit Box
|
₹1,999 | ₹4,999 | ₹9,999 | ₹23,988 | ₹59,988 | ₹1,19,988 | ₹7,196 | ₹17,996 | ₹35,996 |
Client License Add-on Per additional user/terminal |
₹299 / license / month | Any tier | ₹3,588 / license / year | ₹1,076 / license | |||||
Note:All subscriptions billed annually (minimum purchase = annual subscription). 18% GST applicable on customer invoice. — partner margin calculated on base price before GST. Installation charges (₹7,500 one-time) are excluded from above projections.
Kerala Deal Profile
Realistic Customer Mix — What a Typical Kerala Deal Looks Like
Most Kerala jewellers start with Inventory + POS on Standard or Premium. CRM and Commerce come in next as trust builds. RFID is opportunity that can be explored in parallel.
| Customer Profile | Modules Purchased | Tier | Monthly Value | Annual Contract | Partner Earns / Year | Typical Kerala Buyer |
|---|---|---|---|---|---|---|
| Starter Single branch, ≤5 staff |
Inventory + POS | Standard | ₹2,398 | ₹28,776 | ₹8,633 | Independent jeweller |
| Growth 1–3 branches, 5–15 staff |
Inventory + POS + CRM | Premium | ₹6,997 | ₹83,964 | ₹25,189 | Mid-market city store |
| Pro 3–10 branches |
Inventory + POS + CRM + Commerce | Premium | ₹9,996 | ₹1,19,952 | ₹35,986 | Progressive Jewellers |
| Enterprise 10+ branches, smart store |
Full Suite + RFID | Enterprise | ₹25,995 | ₹3,11,940 | ₹93,582 | Large Regional Store |
Note: Client licenses, One Time Installation Charges, RFID H/W Charges, Additional Charges and customization charges are excluded from above projections.
3-Year Revenue Model
Year-by-Year Partner Earnings Projection
Annual subscription means partner collects upfront at renewal. Revenue is recognized at billing — not spread monthly. Retention of 85% carried forward each year.
Year 1 · Jul 2026 – Jun 2027
Launch &
First 100 Accounts
First 100 Accounts
New Accounts Signed100
Account Mix60 Starter · 25 Growth · 12 Pro · 3 Ent
Avg Annual Contract/Acct₹62,009
Total Annual Contract Value₹62,00,904
Partner Earn (30%)₹18,60,271
Accounts into Year 285 (85% ret.)
Year 1 Total Partner Income₹18.60 L
Year 2 · Jul 2027 – Jun 2028
Scale to 585 Accounts
+ Renewals Kick In
+ Renewals Kick In
Renewed Accounts85 (from Y1)
New Accounts Added500
Total Active Accounts585
Renewal ACV₹52,70,768
New Accounts ACV₹3,10,04,520
Total ACV₹3,62,75,288
Partner Earn (30%)₹1,08,82,587
Year 2 Total Partner Income₹1,08.83 L
Year 3 · Jul 2028 – Jun 2029
1,497 Accounts — Recurring
Revenue Dominates
Revenue Dominates
Renewed Accounts497 (from Y2)
New Accounts Added1,000
Total Active Accounts1,497
Renewal ACV₹3,08,18,493
New Accounts ACV₹6,20,09,040
Total ACV₹9,28,27,533
Partner Earn (30%)₹2,78,48,260
Year 3 Total Partner Income₹278.48 L
Partner Earnings Growth
Year 1 · 2026
₹18.60 L
₹18,60,271
Year 2 · 2027
₹1,08.83 L
₹1,08,82,587
Year 3 · 2028
₹278.48 L
₹2,78,48,260
3-Year Total
₹405.91 Lakhs
₹4,05,91,118
Detailed Revenue Breakdown by Product
What Each Module Contributes Across 3 Years
Based on deal mix: Inventory and POS are the anchor in every deal. CRM and Commerce are Year 2+ upsells. RFID grows as partner credibility builds in Thrissur.
| Revenue Source | Year 1 ACV | Y1 Partner (30%) | Year 2 ACV | Y2 Partner (30%) | Year 3 ACV | Y3 Partner (30%) | 3-Yr Partner Total |
|---|---|---|---|---|---|---|---|
| 📦 Core Modules (in every deal) | |||||||
| Inventory Subscriptions All 100/585/1497 accounts carry Inventory |
₹17,14,800 | ₹5,14,440 | ₹1,00,31,580 | ₹30,09,474 | ₹2,56,70,556 | ₹77,01,167 | ₹1,12,25,081 |
| POS Subscriptions All accounts use POS alongside Inventory |
₹22,60,800 | ₹6,78,240 | ₹1,32,25,680 | ₹39,67,704 | ₹3,38,44,176 | ₹1,01,53,253 | ₹1,47,99,197 |
| 📣 Upsell Modules (from Year 2 onwards) | |||||||
| CRM Subscriptions 40% of accounts (Growth, Pro, Enterprise) |
₹12,53,520 | ₹3,76,056 | ₹73,33,092 | ₹21,99,928 | ₹1,87,65,194 | ₹56,29,558 | ₹82,05,542 |
| Commerce Subscriptions 15% of accounts (Pro & Enterprise tier) |
₹6,11,820 | ₹1,83,546 | ₹35,79,147 | ₹10,73,744 | ₹91,58,945 | ₹27,47,684 | ₹40,04,974 |
| 📡 RFID / IoT (selective — Thrissur manufacturers) | |||||||
| RFID Subscriptions 3% of accounts — Enterprise tier only |
₹3,59,964 | ₹1,07,989 | ₹21,05,789 | ₹6,31,737 | ₹53,88,661 | ₹16,16,598 | ₹23,56,324 |
| 👤 Client License Add-ons (avg 2 extra licenses per Growth+ account) | |||||||
| Additional User Licenses ₹299/license/month · avg 2 licenses per 40% of accounts |
₹2,87,040 | ₹86,112 | ₹16,79,184 | ₹5,03,755 | ₹42,96,989 | ₹12,89,097 | ₹18,78,964 |
| TOTAL ACV | ₹64,87,944 | ₹19,46,383 | ₹3,79,54,472 | ₹1,13,86,342 | ₹9,71,24,522 | ₹2,91,37,357 | ₹4,24,70,082 |
| 3-YEAR PARTNER TOTAL | CUMULATIVE SUBSCRIPTION EARNINGS (30% Margin) | ₹405.91 LAKHS | |||||
Note on Year 2 & 3 ACV scale: Year 2 includes 85 carried renewals AND 500 new accounts (585 total). Year 3 carries 497 renewed accounts AND adds 1,000 new — bringing total active to 1,497. The compounding effect of 85% retention on a fast-growing base is what drives the exponential revenue curve.
Execution Plan
Quarter-by-Quarter Targets & Milestones
Annual subscription billing means closures happen in discrete events. A Q4 closure is as valuable as a Q1 closure — annual contracts run from signing date.
| Quarter | Phase | Targets & Activity | Deals to Close | Partner Income Milestone |
|---|---|---|---|---|
| Jul–Sep 2026 | Setup & First Demos | SBPN onboarding, Smart Partner Kit received. Demos across Thrissur & Ernakulam. Lead with Inventory Standard at ₹999/mo. | 20 Starter · 5 Growth ACV: ₹9,96,300 |
₹2,98,890 earned |
| Oct–Dec 2026 | 50 Accounts — First Surge | Referrals from early wins. Trade association events. Push Growth tier before year end. | 20 Starter · 8 Growth · 2 Pro ACV: ₹18,50,412 |
₹8,54,013 cumulative |
| Jan–Mar 2027 | 75 Accounts — RFID Push | Wedding season push. First RFID pitches to Thrissur manufacturers. Push Enterprise deals. | 12 Starter · 8 Growth · 4 Pro · 1 Ent ACV: ₹14,70,696 |
₹12,95,222 cumulative |
| Apr–Jun 2027 | 100 Accounts — Year 1 Close | Complete Year 1 target. Begin Year 2 pipeline. Lock in renewal schedule for Jul 2027. | 8 Starter · 4 Growth · 2 Pro · 1 Ent | ₹18,60,271 Year 1 total |
| Jul–Sep 2027 | Year 2 Launch — 85 Renewals + 125 New | First annual renewal wave. New accounts push. Upsell CRM to existing Starter accounts. Expand to Kozhikode. | Renewals + 125 new | Cumulative update |
| Oct 2027–Mar 2028 | 350+ Accounts — Scale Engine | 250 new accounts in 2 quarters. Commerce & RFID push. Expand sales team. Kozhikode & Kollam districts. | 250 new · RFID & Commerce upsells | Cumulative update |
| Apr–Jun 2028 | 585 Accounts — Year 2 Close | Final Year 2 accounts. Module upgrade push at renewal. Prep Year 3 — 1,000 new account target. | Final new batch · upsells on existing | ₹1,08,82,587 Year 2 total |
| Jul 2028–Jun 2029 | 1,497 Accounts — Harvest Year | Renewals + 1,000 new accounts. Referral flywheel active. Enterprise RFID chains. Full sales team. ACV growing via upsells. | Renewals + 1,000 new · RFID scale | ₹4,05,91,118 3-Year total |
Partner P&L · Net Profitability
What You Keep After Operating Costs
Lean field-sales model. No office needed. Primary costs are travel, co-marketing, and a part-time sales resource from Year 2.
| Line Item | Year 1 | Year 2 | Year 3 | 3-Year Total |
|---|---|---|---|---|
| Gross Partner Earnings (30% of ACV) | ₹18,60,271 | ₹1,08,82,587 | ₹2,78,48,260 | ₹4,05,91,118 |
| Sales & Demo Travel (6% of Gross) | − ₹1,11,616 | − ₹6,52,955 | − ₹16,70,896 | − ₹24,35,467 |
| Co-Marketing / Local Events (4% of Gross) | − ₹74,411 | − ₹4,35,303 | − ₹11,13,930 | − ₹16,23,645 |
| Sales Team (10% of Gross) | − ₹1,86,027 | − ₹10,88,259 | − ₹27,84,826 | − ₹40,59,112 |
| Phones / Digital / Admin (2% of Gross) | − ₹37,205 | − ₹2,17,652 | − ₹5,56,965 | − ₹8,11,822 |
| NET PROFIT (78% of Gross) | ₹14,51,011 | ₹84,88,418 | ₹2,17,21,643 | ₹3,16,61,072 |
| ROI ON OPERATING COSTS | 355% | 355% | 355% | 355% |
Break-even: Month 4–5 of Year 1 (given the 100-account Y1 target). From Year 2 onwards, the carried renewal base means a growing share of income requires zero new sales effort — it simply renews. By Year 3, 33% of all ACV (₹3.08 Cr) comes from renewals of accounts already in your book — with zero acquisition cost.
Kerala Subscription Strategy
Six Tactics That Work for Annual Subscription Selling in Kerala
Annual Before Onam
Close annual deals in June–July. Jewellers want systems in place before Onam peaks. A ₹11,988 annual Inventory deal feels small against the crores they turn in August.
Show Annual Cost, Not Monthly
₹11,988/year sounds more deliberate and justifiable in a business context than "₹999/month." Annual framing positions it as a business investment, not a recurring expense.
Upsell at Renewal
Renewal is your highest-leverage moment. A Standard → Premium upgrade on Inventory adds ₹12,000 to the ACV — and your earn goes from ₹3,600 to ₹7,200 instantly.
Thrissur First, Always
3,000+ manufacturing units in one cluster. One visible reference customer opens 10 doors. Focus your first 6 months here before expanding to Kochi and Kozhikode.
RFID is the Premium Lever
RFID Standard at ₹23,988/year earns you ₹7,196. Enterprise RFID at ₹1,19,988/year earns you ₹35,996 — from a single account. One Thrissur manufacturer can be worth 5 Starter deals.
Bundle to Increase ACV
A jeweller on Inventory Standard (₹11,988/yr) who adds POS Standard (₹16,788) grows your earn from ₹3,596 to ₹8,633. Every module added to an existing account is pure margin with no new customer acquisition cost.